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Lance Lunsford
Lance Lunsford
President/Chief Executive Officer

Lance Lunsford is the president/CEO of HealthShare and THA chief marketing/business development officer. In his multifaceted role, Lunsford oversees THA’s member communications, marketing, advocacy communications, and business development. At HealthShare, he leads the for-profit THA subsidiary that collaborates with more than 50 THA-endorsed companies. Prior to joining THA, Lunsford served UMC Health System in Lubbock, Texas, as director of corporate marketing. Lunsford has a master’s degree in business administration from Texas Tech University and a bachelor’s degree in journalism from Texas A&M University.

Mitch Berg
Mitch Berg
Regional Executive, Southeast Texas

Mitch Berg is the regional executive for Southeast Texas joining the team in 2017. Based in Houston, his region spans an area including Beaumont, Nacogdoches, Columbus, Matagorda and Galveston. He brings a unique background to the position. Earning a Biomedical Engineering degree from Duke, he started out designing and developing medical devices and then moved into product management, marketing, and business development. While working for a THA-endorsed partner, he gained a real appreciation for the service THA provides, and built strong relationships with the regional executive team. He meets with hospital executives to discuss and understand the issues and challenges they face, and identify where THA resources and HealthShare solutions may be helpful. In a highly competitive market on the cutting-edge of healthcare, hospital leaders are looking for solutions to meet their unique needs and keep them a step ahead. Berg believes that HealthShare’s wide selection of THA-endorsed partners offer some of the best solutions on the market for improving efficiency and quality, reducing costs, and ultimately providing the best patient care possible.

Corey Cotton
Corey Cotton
Regional Executive, Northeast Texas

Corey Cotton is the regional executive covering Northeast Texas. As a sales professional, Corey has more than 10 years of management and market development experience. He is skilled with identifying and nurturing relationships in order to achieve THA member and business goals. Corey lives in Mansfield with his wife, Aretina and two children, Ava and Brooklyn. Corey is a proud University of Texas graduate. As a student athlete, Corey ran track and specialized in the 800 meter.

Al Goforth
Al Goforth
Regional Executive, West Texas

Al Goforth is the regional executive for West Texas. As part of the regional executive team he meets with hospital leaders to discuss their specific needs, primarily in Lubbock, Amarillo, Midland, Odessa, San Angelo, Abilene, Wichita Falls and El Paso. Goforth joined the HealthShare team in 2007 and brings a unique background to his current role. He believes that THA-endorsed partners offer services that help hospitals run more efficiently and provide better health care to patients. As the RE for West Texas, he primarily works with rural and community hospitals, and understands the unique challenges they face on a day-to-day basis. He enjoys matching hospitals with solutions that focus on funding/reimbursement cuts and how those cuts might affect a hospital’s ability to serve its patients. Additionally, Goforth is staff liaison for THA’s Rural Hospital Constituency Council, which serves to monitor rural hospital issues and assists THA-member hospitals in navigating those issues.

Susan Jones
Susan Jones, RN
Regional Executive, South Texas

Susan Jones joined HealthShare in 2002 as the regional executive for Central and South Texas. In this role, she primarily works with hospitals in southern cities to provide effective endorsed partner solutions. The primary issues faced by hospital’s in her region include staying profitable in the wake of payment reductions, managing the high number of uninsured and improving productivity and efficiency. Jones believes that THA-endorsed solutions are essential in helping hospitals lower costs, recover revenue, control expenses, improve quality and develop staff resources. Additionally, she recently served a three-year board term with Texas Chapter of the Healthcare Financial Management Association, which included service in sponsorship development at the local, state and regional levels. She also is a member of the Texas Society for Healthcare and Human Resources Administration and Education, which is dedicated to the development of excellence in human resources administration, management and education in Texas health care facilities.

Emily Freeman
Emily Freeman
Manager, Endorsed Partners

Emily Freeman serves as manager of endorsed partners for HealthShare. Prior to joining the team, she worked at The University of Texas System Office of External Relations as the manager of stewardship and constituent relations. There, she was responsible for building and maintaining strong donor relationships on behalf of the UT System chancellor through communication materials, stewardship projects, and events. She also worked with the 15 University of Texas campuses to help them design and implement their own stewardship and fundraising programs, as well as other statewide-related projects. Freeman received her bachelor’s degree from The University of Texas at Austin and her master’s from Texas Christian University.

Jessica Ochs
Jessica Ochs
Senior Specialist

Jessica Ochs joined the HealthShare team in 2014 as the HealthShare senior specialist. Her primary area of focus is to provide administrative support to HealthShare and THA's member relations division, Patient Data System and strategic communications division. Before joining the team she worked at Time Warner Cable and served as lead business advocate, delivering back office support and administrative support to the leadership team. She also assisted with training requirements regarding processes and procedures. Prior to her time with Time Warner Cable she worked at AJL Advertising where she served as receptionist and delivered administrative support to the sales team. Ochs currently is attending St. Edwards University where she studies psychology.